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      <image:title>Bio - It all begins with an idea.</image:title>
      <image:caption>Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.</image:caption>
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      <image:caption>Chef Peter Hoffman is a curious cook’s cook; interested in the cultural, historical and botanical backstories of foods as well as making them taste delicious. Chef/owner of the renowned Savoy, Back Forty and Back Forty West from 1990 until 2016. Peter will debut his memoir What’s Good? A Memoir In Fourteen Ingredients (Abrams) in June 2021. Named “A Locavore Before the Word Existed” by the New York Times and recognized by Slow Food NYC with a Snailblazer award, Hoffman sat on the board of Chefs Collaborative from 1997 until 2010, acting as its national chair from 2000-2006. As a speaker and writer he can be seen on youtube giving a TEDx talk on fracking and has had numerous articles published in Edible Manhattan and op-ed pieces in the New York Times. For over thirty years, he has been cycling to the Union Square Greenmarket to source the best in local and seasonal ingredients, the core of his cooking.</image:caption>
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      <image:title>Photo Archive</image:title>
      <image:caption>Crosby Lunch 1973 photo: Jody Saslow note: DSNY-issued street sweeper consisted of a trash can on wheels</image:caption>
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      <image:title>Photo Archive</image:title>
      <image:caption>Rodriguez Restaurant 1989 photo: Peter Hoffman</image:caption>
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      <image:title>Photo Archive</image:title>
      <image:caption>Rodriguez Restaurant 1989 photo: Peter Hoffman</image:caption>
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      <image:title>Photo Archive</image:title>
      <image:caption>PH inside on first day of possession February1990</image:caption>
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      <image:title>Photo Archive</image:title>
      <image:caption>NYTimes classified ad July 1990 special thanks to Dave Wurth who saved the ad</image:caption>
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      <image:title>Photo Archive</image:title>
      <image:caption>Early Crew 1990 left to right: Thierry Amezcua, Kim Lee, Deb Weinstein, Peter Hoffman, Susan Rosenfeld, Raymond Childs, Bob Bender, Linda Noble, Able Morra, David Wurth</image:caption>
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      <image:title>Photo Archive</image:title>
      <image:caption>Core Kitchen 1991 left to right: Charlie Kiely, Peter Hoffman, Thierry Amezcua, David Wurth, Deb Weinstein, Susan Rosenfeld, Raymond Childs photo: Robin Holland</image:caption>
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      <image:title>Photo Archive</image:title>
      <image:caption>Greenmarket Chef Shoot for The New Yorker “Cooking Game” by Adam Gopnik August 19, 2002 left to right: Phillipe Bertineau, Mike Anthony, Dan Barber, Sara Jenkins, Peter Hoffman, Romy Dorotan photo: Ruven Afanador</image:caption>
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      <image:title>Photo Archive</image:title>
      <image:caption>Market Bike photo: Richard Corman</image:caption>
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      <image:title>Photo Archive</image:title>
      <image:caption>Jersey Street oil by Allen Hirsch</image:caption>
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      <image:title>Download Media - Hi-Res book cover</image:title>
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      <image:title>Download Media - Hi-Res Photo</image:title>
      <image:caption>Peter Hoffman, 2021</image:caption>
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